Summary: The GCC is fast emerging as the Mecca of real estate / infrastructure development firms. The growth in this sector in this region has been probably the fastest in the world, rivalling that in emerging economies like India and China. However, competition has become intense, demand is on the decline, and managers in these companies are forecasting slower growth and shrinking bottomlines in the coming 5-10 year period.What can an organization in such environment do to differentiate itself, and sustain long term growth? Diversification and integration (both forward and backward) could offer some tangible solutions.
