From Aspiration to Strategy

Summary: What do you when you have grown from a small company to a large behemoth in a span of 2-3 years, because you had access to easy capital and your assets appreciated unbelievably in this duration?

Some of the businesses in the GCC are asking the same question and grappling for answers which are not easy to come by. Their asset base has grown manifold in a very short span of time, and they are unable to handle this meteoric growth. Till now they were aspiration led. It is time to become strategy led.

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